Release Notes is our monthly update that highlights recent product improvements we’ve made so you can easily stay up to date on what’s new.
New Dashboard Charts
Five new charts have been added to the review dashboard to provide increased visibility to the changes in review responses, response time, comment ratio, comment length, and word ratio over time.
Brands that take a strategic approach to reputation management should expect to gain several quantifiable go-forward benefits. To help clients see these early changes, we’ve put together new data charts to better describe the performance changes in the initial weeks and months.
Response Volume & Ratio
The chart below presents the volume of responses published to all review platforms by period (day/week/month) and the corresponding percentage of reviews receiving a response. The real-world example below shows the changes in response volume starting in June 2020 and then the increase in commitment to customer feedback this past summer.
Our Response Time chart presents the average time to respond to reviews (presented in days and hours). The example below highlights a spike in response time when brands kick start a campaign responding to older reviews and then the significant performance improvement using LocalTouch best practices.
Our Comment Ratio chart presents the percentage of reviews that are not merely ratings-only, but also contain a customer comment. Please note that the percentage you experience is highly dependent on your industry and the mix of review sources. Comments in Google are optional, while they are required in Yelp and TripAdvisor.
In the chart below you will see a modest recent upward trend during the last few months. We are hoping to see this continue in a more pronounced fashion as a direct impact of more responses. Consumers who read reviews and brand responses are more likely to leave a comment.
Our Comment Length chart presents the average number of words contained in all reviews. This particular chart is meant to provide insight into any time specific or season specific trends in the actual quality of reviews.
Comment Word Ratio
This chart presents the percentage words shared in all reviews that fall into each of the star-rating buckets. In the example below, you can see that 43.78% of all the words shared in reviews this past September were in 5-Star reviews.
Why not apparent in this example, LocalTouch is building a case study for a brand that went from ignoring customer feedback to an industry leader.
Dig into your review content with our new charts!
ReviewsInbox™ Start Date
Our quality of life (QOL) items are requests that come from our clients directly with this particular item being no exception. In fact, this is an item that several clients have expressed an interest in.
Our users love the concept of having LocalClarity more precisely match a change in review management workflows, which is what we hope to provide with this update.
Reaching "Inbox Zero"
With our Start Date filter, we are offering our users additional flexibility within the ReviewsInbox. Through controlling the default start date view of the inbox, users can choose how far back they desire their inbox to start.
Whether 7 days or one year, this has become one of our key set-up items for every account.
Improve Your Review Management Approach with our Start Date!
Dynamic URL Builder - Offer Posts Redeem Link
In effort to encourage our users to follow best practices for Google Posts, we have released an update to our dynamic link builder.
Using Posts to Your Advantage
Posts are one of the few completely free advertising opportunities within the Googleverse so we wanted to make certain that our link builder is available for all Posts containing call-to-action links.
Used effectively, Google Offer Posts can increase traffic to your website, boost sales, and engage with your audience.
Tailor your Auto-Response Campaign with our Custom Variables!
Smaller, quality-of-life updates we hope users will appreciate.
Multi-select for Locations Filter in ReviewsInbox
A quick fix to our locations filter; Users can now select multiple locations within our dropdown to apply and/or save a filter.
With this update, it’s our hope that we can improve our users everyday response workflow and allow for more nuanced filtering and reporting.
We strive to provide our users with an easy and straightforward experience, regardless of which language they access their account through.
With dozens of brands spread across the world logging into Localtouch everyday, we have been making major strides with translating more and more of the platform.
As we release new functionality within the platform, we plan to continue updating our site as well
As always, please let us know if you have questions about these enhancements or if you have a suggestion.