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Seven Of 10 Car Shoppers State That Reviews Of Dealerships Are A ‘Very’ Or ‘Extremely’ Important Part Of Their Research Process.
Less than one-third of all dealer reviews, based on research, are answered. A missed opportunity, the analysis shows that dealer review response rate positively correlates to a higher average star rating.
Negative reviews for car dealerships are 19 percent more likely to be written on a Saturday, Sunday or Monday, presumably after a poor weekend experience.
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