A Majority Of Survey Respondents (68%) Say They Find Online Reviews To Be “Extremely” Or “Very Valuable” When Evaluating Residential Service Providers.
Fragmented Industry Craves Reviews
The very nature of the home services industry with its multitudes of small service providers with little transparency to service levels of expertise drove the rapid rise of a number of industry-specific customer review platforms. Sites such as Angie’s List, HomeAdvisor, Houzz, and Kudzu have set consumer expectations for ample, details reviews from which they can make fully informed decisions.
Neu von Google
Businesses in the Home Service categories are the first to carry the “Google Guaranteed”. Providers are background-checked to meet relevant insurance and licensing requirements.
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